Scott Heron - SEO, Web Designer & Copywriter

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Top Reasons Why You Should Hire Freelance SEO Consultants

For website owners, SEO is a common word. They need to optimize their sites for search engines to ensure that they will have good visibility in SERP (Search Engine Results Pages). I believe that success in internet marketing relies heavily on your page ranking. The main reason is that with higher ranks, it will be easier for internet users to find your website via search engines. 


Why Hire the Professional SEO?


Optimizing a website is not as easy as picking apples from cherries. You need to follow several rules and principles to ensure that your SEO strategy will work. Any flaws in your strategy can backfire on you. For example, generating bad links to your website can lead to penalisations, which in turn can cause a sudden drop in your ranks. Therefore, if you are not familiar with search engine optimisation, I advise you to hire the services of SEO Consultant


Why Freelance SEO Is More Preferable?


When looking for SEO service providers, you have two options. You can either hire the services of companies, or go for a freelancer. Between the two, I would prefer to hire a freelance SEO expert. 


There are several reasons why it is more preferable to hire a freelancer. Here are some of the advantages:


  • Freelancers have lower rates because they pay lower taxes and overhead costs than SEO companies.
  • Freelancers offer packages that are more flexible. They offer packages for website owners who are planning to launch small or big SEO projects. 
  • Freelancers do not charge monthly fees. This ensures that you will only pay for what you get from them. 


How to Determine Whether You Are Choosing the Right Freelancer 


It is very easy to find SEO service providers, since there are lots of them. However, you need to consider several things to ensure that you are choosing the right freelancer. 


An honest freelance SEO consultant never guarantees a number 1 ranking. It is impossible for SEO service providers to achieve this rank in a short period, unless they are using black hat SEO. Although these techniques can give a huge boost to your rankings, I would advise you to avoid hiring freelancers who use black hat methods. The main reason is that search engines do not allow this practice. Once the search engine crawlers detected that your site is practicing black hat SEO, it will be blocked, rendering your site to be invisible in the search results. 


Hiring Freelance SEO consultant is more cost effective than settling for SEO companies. Therefore, if you are planning to boost your page rank, I suggest that you hire a freelancer.

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